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Smart Shoppers Choose Fabletics Month After Month

Everyone wants to look cute and stylish when heading to the gym or running errands. Not everyone had the time or the money to spend looking for that perfect outfit. Fabletics is the perfect website for those with busy lives, but still want that perfect outfit so they can live an active, healthy lifestyle without spending tons of time and money shopping for it. There are plenty of high-end, expensive brands to choose from when it comes to workout clothing. However, many people cannot afford those clothes. Fabletics wants to offer their members the same high quality, stylish clothing of the expensive brands, but at a price that people can afford. Their main business is their monthly subscription service.


Their business model has proven to be very successful. In the apparel industry, about twenty percent of sales are now done by Amazon. To be successful is quite an accomplishment in our competitive online world. Fabletics had grown into a multimillion dollar company in a few short years and they are now branching out into traditional brick and mortar stores. They are using a reverse showroom technique to help further their brand and offer their customers even more service options. When a customer comes in their store, the items they choose go in their online shopping cart as well. Then they can choose to buy online later if they prefer. The store works together with their website. For most retail stores, they actually lose sales when people come in their stores, but then end up buying online when they find it cheaper. Fabletics stores also help them get to know the communities they serve, so they understand the styles and trends of the area and better know what to offer. Also, about one fourth of those who come in their stores, become monthly members, therefore gaining more loyal customers to their brand. Their stores are just becoming another avenue to provide more customer service to their members.


Another reason that members come back month after month, is the incredible quality of clothing they get for the low price they pay. Their clothes look fabulous after many washings, keeping their color, shape, and compression. You can be sure to continue to get the support you need from your clothes after many workouts. When you get such great clothes at fantastic prices, you feel like a smart and savvy shopper and you want to come back for more. Fabletics goal is for their members to live healthy and active lifestyles. Their trendy and stylish clothes motivate you to live your life and look great doing it. Their clothes are so soft and comfortable, you will want to wear them all day long, not just while at the gym. It is so easy to shop on the Fabletics website since they tailor their offerings to what your preferences and lifestyle are. This saves you time shopping and browsing their entire site. They make it easy and simply to find that perfect outfit every month.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

1 Comment

  • Kaitlyn Sullivan

    This is a personal promotion that I think it normal because the marketing strategy is convenient but they can have better advantage. But also, rushmyessays the future success of the company is really making a hedge way considering their structure. It is a real chance for making a difference in the business and management as well in fashion style and business model.